Car industry employment australiaIndustry in basic and the automotive market in particular is the backbone of the European economy: the EU economy has been recovering from the recession of 2008, but unemployment has continued to rise. 19In order to help this argument, we will take into account two item locations: premium vehicles and production gear for the automotive market (machine developing sector). The boost in the production of premium brands in Germany speaks for a strengthening of the quality strategy. As Figure 1 shows, the production of premium brands has elevated in Germany more than the last 20 years, while the production of volume brands (with the exception of Ford) has decreased. The specialization in high quality competition is not limited to the premium brands. Jürgens and Krzywdzinski (2010) have shown the same method using the case study on the Utility Vehicles brand of Volkswagen, where the German Hanover plant specialized in a labor-intensive higher-top quality solution, whilst the Polish plant in Poznań created a little city van i.e., a normal product, where each and every possibility for cutting expenses has to be exploited.
31The most dramatic modify, nevertheless, took spot in the white-collar region. The absolute and relative development of employment of extremely qualified white-collar employees is the most critical element influencing the composition of employment in the German automotive market. This has its origins in an intensification of innovation activities by German automotive companies in response to competition. Even though the number of R&D personnel in German manufacturing (not including the automotive sector) remained steady amongst 1995 and 2002, the number of R&D personnel in the German automotive industry elevated throughout this period by nearly 50% to about 77,000 staff (Jürgens & Meissner, 2005: 22). Through the intensification of innovation efforts with the point of view of opening …Read More