In A Study Of Brand Loyalty In The Automotive Customer Loyalty In Automotive Industry
Customer loyalty in car industryIn these days of struggling sales and general market turmoil, automotive and automotive element producers are focusing on areas with bottom-line effect. Consumers are willing to spend a premium value for worldwide brands they imply credibility, higher top quality and up-to-date worldwide trend. To the consumers, brand choice somewhat reflects a particular lifestyle, taste, image or even social status beyond the product. If they feel the brand fits into this category, they’ll not only prefer it, but are also prepared to a greater price for it. Customers perceive added values, it is the the subjective beliefs of the customers” (Doyle 1998:168).
Companies should recognize how effectively their brands are positioned with regard to their competitors in terms of the most essential functional and emotional attributes. What are their brands’ strengths? Where specifically do they fall brief? These regular health checks ought to also assess regardless of …
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