The Curve With Digital Marketing Demographic Trends In The Automotive Industry
Demographic trends in the automotive industryCost pressures, new competitors from other industries, new supplies and technologies, and demographic trends are coming with each other to boost pressure on automotive companies and their suppliers. The automotive sector is among the sectors that have seen the largest expansion and in-flow of foreign investment more than the previous decade. According to the Automotive Cluster Bulgaria, the leading automotive business body in the country, the sector employs 1% of Bulgaria workforce and contributes to much more than 3% of GDP. Some of the biggest international automotive players have production facilities in Bulgaria. Low labour costs, qualified and skilled labour force and relative proximity and cost-free access to huge West European markets, make Bulgaria an eye-catching location for huge automotive companies hunting to expand their operations.
Demographic trends in Bulgaria are amongst the worst in the world. The country’s population has been continually shrinking given …
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